Silk vs Gloss vs Matt: Choosing the Right Paper Finish

Paper finish changes how colours pop and how print feels in-hand. Here’s how to pick silk, gloss or matt.

Gloss: maximum vibrancy

Gloss reflects light and makes colours pop — great for punchy promos.

Silk: smooth and professional

Silk sits between gloss and matt. Premium look without high shine.

Matt: modern and understated

Matt reduces reflections and can feel more premium for some brands.

Quick picks

• Flyers: silk/gloss
• Business cards: matt/silk
• Brochures: silk for readability

Get a fast quote

Tell us what you need and we’ll recommend the best option for quality + value. Request a quote and upload artwork when you’re ready.

Useful links: Products, File setup guide, Upload artwork.

FAQ

Will matt look less colourful?

Often slightly — gloss/silk tends to look more vibrant.

Best for writing on?

Matt is usually easier to write on than gloss.

Can you recommend a finish?

Yes — tell us your goal and budget in the quote form.

Need this printed?

Send your spec and we’ll quote quickly. Quote first, upload later.